Grey cat eats dry food, space for text

I and Love and You Cat Food Reviewed: Pros, Cons, and Ingredient Analysis

Charles Grisham
By Charles Grisham
Medically reviewed by Ivana Crnec, DVM
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See our advertising disclosure.

“I and Love and You” Cat Food Summary

What is “I and Love and You” Cat Food?

I and Love and You Cat Food is a pet food company that makes cat and dog food from sustainably sourced ingredients, production, and packaging. They are partnered with Climate Collaborative, Terracycle, and Clean Lable Project to ensure they are a responsible and environmentally conscious company.

Where is “I and Love and You” Cat Food Made?

I and Love and You Cat Food is based in Boulder, Colorado USA.

How is “I and Love and You” Cat Food Made?

I and Love and You Cat Food is made with internationally and nationally sourced ingredients from the USA, Canada, Australia, New Zealand, Brazil, and Australia.

I and Love and You Cat Food is partnered with environmental organizations to comply with strict protection standards and carefully vet each of their suppliers to make sure their quality is the highest grade.

It uses real meat as the first ingredient and does not include harmful ingredients like fillers, grains, and artificial additives.

I and Love and You Cat Food is careful about making its formulas complete and includes micronutrients like folic acid, niacin supplements, vitamin B12 supplements, vitamin D3 supplements, manganese, calcium, iron, sodium selenite, dl-methionine, and taurine.

Is “I and Love and You” Cat Food Good for Cats?

Yes, I and Love and You Cat Food is good.

I and Love and You Cat Food is made with carefully selected and non-GMO ingredients. The ingredients are combined to form complete and balanced nutrition for felines. Plus, the recipes are tasty and there are options for cats of all breeds, ages, and sizes.

“I and Love and You” Cat Food Formulas Reviewed

From crunchy kibble to tasty canned cat food – I and Love and You Cat Food offers several recipes for felines. To help pet owners decide on the best formula for their pets, we have reviewed some of the brand’s top-selling cat foods.

“I and Love and You” Naked Essentials Dry Cat Food – Grain Free Kibble

I and Love and You Naked Essentials Dry Cat Food - Grain Free Kibble

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Summary: This holistic cat food in the form of crunchy kibble is made with real salmon as the first ingredient. In addition to using real meat, the food includes prebiotics and probiotics for digestive support. It is grain-free and does not include ingredients like soy, corn, rice, wheat, by-products, or artificial preservatives. The formula comes in two different flavor and protein sources. Both options are complete and balanced and can be used for cats of all ages.

Type: Dry cat food

Best for: Cats of all life stages

Price: $4.11l/lb

Pros

  • Real meat is the first ingredient
  • High-protein and grain-free formula
  • Contains prebiotics and probiotics
  • Zero fillers, by-products & preservatives
  • Available in two flavor options

Cons

  • Contains canola oil (a controversial ingredient)

Ingredient Analysis: Real meat is the first ingredient in each recipe. Salmon, chicken, and trout are the primary sources of protein and fatty acids. Lentils, chickpeas, and sweet potatoes are added for fiber and carbs. Niacin supplements and vitamin B12 supplements help provide balanced nutrition. Canola oil is used for fat content, although this may not be the best nutrient for a carnivore.

Review: This I and Love and You Cat Food has over 2,500 reviews, and 88% of them are positive, noting the effects this food had on their cat’s digestive issues. Reviewers who gave this food four and five stars also like the healthy ingredients in this food, but some of the critical reviews call this food “toxic,” citing the use of vitamin K3.

“I and Love and You” Naked Essentials Canned Wet Cat Food

I and Love and You Naked Essentials Canned Wet Cat Food

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Summary: This wet cat food in the form of delicious and water-rich pate is made with real chicken and veggies. It is balanced to support growth and maintenance and can be used for kittens, adult cats, and seniors. The grain and filler-free recipe is also free from carrageenan, which is unusual for wet foods. The protein-rich formula is available in different flavors and is perfect for picky eaters.

Type: Wet cat food

Best for: Cats of all ages

Price: $1.66/can

Pros

  • High-protein formula with real meat
  • With nutrient-rich cranberries & spinach
  • Grain-free and carrageenan-free
  • No artificial preservatives, colors, or flavors
  • Big cans available in variety packs

Cons

  • Often out of stock at big online retailers

Ingredient Analysis: Chicken, chicken liver, and chicken broth are the first ingredients indicating this is a high protein food that is also high in moisture. Cranberries, spinach, apples, and carrots are included for antioxidants and vitamins, while flaxseed provides fatty acids and fiber. There are quite a few gum ingredients for texture which seem unnecessary for a food that contains high-quality ingredients already, and there is a “natural flavor” made of unnamed materials relatively high in the ingredients list.

Review: Over 80% of the 4,600+ reviews on Amazon rate this I and Love and You Cat Food 4 and 5 stars. Many five-star reviews state this food is good for their cat’s sensitive stomach, and even picky eaters will eat it. Lower ratings say this food gave their cat diarrhea and that the recipe had changed and “not for the better,” as one reviewer put it.

“I and Love and You” Lovingly Simple Dry Cat Food for Allergies and Healthy Skin

I and Love and You Lovingly Simple Dry Cat Food for Allergies and Healthy Skin

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Summary: This dry food comes in a delicious salmon & sweet potatoes recipe that is poultry-free and suitable for cats prone to allergies and skin issues. It is grain-free and rich in proteins (overall of 36%). The formula is fortified with probiotics and prebiotics for digestive support. The formula is sold in 3.4-pound bags and can be used as complete and balanced nutrition for cats of all breeds, ages, and sizes.

Type: Dry cat food

Best for: Kittens, adult cats & seniors with sensitivities

Price: $2.08/lb

Pros

  • Real meat is the first ingredient
  • Poultry-free formula with salmon
  • High-protein formula fit for sensitive stomachs
  • Prebiotics & probiotics for digestive support
  • No artificial colors, flavors & preservatives

Cons

  • Sunflower as a fatty acid source

Ingredient Analysis: The first three ingredients are salmon, menhaden fish meal, and salmon meal. All of these sources are protein-rich and boost the omega-3 fatty acids content. Chickpeas, sweet potatoes, and pea starch are added for fiber and carbohydrates. The food uses mixed tocopherols as natural preservatives. The only thing we dislike is the use of sunflower oil as a source of healthy fatty acids.

Review: Around 3/4 of the 500+ reviews of this I and Love and You Cat Food are 4 and 5-star ratings. Buyers were satisfied with relief in their cat’s allergy symptoms, and it was good on their sensitive stomachs. Most of the critical reviews claim their cat will not eat the food or that it upsets their cat’s stomach.

“I and Love and You” Nude Dry Cat Food – Grain Free Limited Ingredient Kibble

I and Love and You Nude Dry Cat Food - Grain Free Limited Ingredient Kibble

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Summary: This is a high-protein, limited ingredient dry food formula infused with superfoods like flaxseed, coconut oil, pumpkin, and turmeric. Turkey, red lentils, and sweet potatoes make up the bulk of the recipe and support overall health. The formula is rich in omega fatty acids for skin and coat health. It also contains probiotics, prebiotics, and digestive enzymes for healthy digestion and easy litter box clean-up.

Type: Dry cat food

Best for: Cats of all life stages

Price: $4.37/lb

Pros

  • Real meat is the first ingredient
  • Grain-free and non-GMO formula
  • No fillers and artificial additives
  • Infused with superfoods
  • Supports digestion, skin & coat health

Cons

  • No info about the natural flavors used

Ingredient Analysis: Real meat like whitefish and chicken, is used as the first ingredient. Lentils and chickpeas are added for fiber, while sweet potatoes are used as a healthy source of carbs. Fish oil is included for skin & coat health while the hydrolyzed chicken liver is easily digestible and adds protein to the formula. The only thing we dislike is the lack of information about the natural flavor used in the recipe.

Review: Almost 80% of the 700+ reviews on Amazon and Chewy are 4 and 5 stars, with their main reasons being their cats like this I and Love and You Cat Food, and it was successful in relieving allergy symptoms in their cat. The primary complaint from critical reviews is that their cats would not eat the food.

What Cat Food Formulas does “I and Love and You” Make?

I and Love and You Cat Food makes several formulas. They are classified into different product lines and include:

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  • I and Love and You Feed Meow Wet Cat Food Pouches
    • I and Love and You Feed Meow Tummy Tuna with Pumpkin Feast
    • I and Love and You Feed Meow Boost Chicken Feast
    • I and Love and You Feed Meow Shine Salmon & Tuna Feast
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  • REAL MEAT IS THE FIRST INGREDIENT: This high protein cat food has 34% protein with the first three ingredients chicken or fish sourced. Available in Chicken + Duck and Salmon + Trout.
  • DIGESTIVE BENEFITS: We add prebiotics + probiotics to promote happy tummies and gastrointestinal health.
  • OMEGAS 3 & 6: Flaxseeds & fish oils that encourage an oh-so-soft coat and healthy, radiant skin. Ready some studio lighting and oscillating fans, it’s time for your close-up Cat Benatar

Has “I and Love and You” Cat Food Been Recalled?

No, I and Love and You Cat Food has never been recalled.

Is “I and Love and You” Cat Food Worth it?

Yes, I and Love and You cat food is worth it.

I and Love and You Cat Food is an environmentally conscious pet food manufacturer that uses only ethical means to source its ingredients and manufacture its products.

It does this while keeping its products budget-friendly and still being able to offer premium quality ingredients to the average consumer. Its quality is on par with big names like Purina Fancy Feast as well as the price, making them a solid competitor in the big brand market.